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From this test we could assume that females 25 years or younger will prefer regular apple juice while women over 25 and most all men will prefer the unfiltered juice. Or can we? The key to accurate consumer testing to test many different people in different demographics and different age groups. Of my 19 respondents, 79 percent of them were women under 26 years of age. The test only used two females over 26 and only two males, both under 26. So although this test is valid, the statistics that it gives us should not be taken as gospel. A statistically accurate summary of apple juice preference, or anything else for that matter, should have at least 500 respondents made up of different age, economic, race, demographic groups. But for learning purposes, this test does show the basic necessities in constructing a valid consumer test.
Probably the most interesting part of the consumer test was the comments section. Many respondents said they did not like the unfiltered juice because it was too sweet while just as many stated that the unfiltered was not sweet enough. Others stated that the unfiltered was thick in consistency while just as many said that it was too dilute. There were quite a few conflicting comments made by the respondents. But at the same time, certain qualities were desired by some and not by others. Some preferred an apple aftertaste while others hated it. Different taste preferences do have an impact on choice, and it is impossible to please everyone with one individual food product. For technical information on what really is sweet, sour, thick, dilute, etc. it is important to have a trained experienced panel to accurately judge a food product. Untrained respondents (as we can see by the apple juice test) tend to have conflicting results.
