References

Siegel, S.F. and E. Risvik.1987. Cognitive set and food acceptance. Journal of Food Science 52(3): 825.

Purpose: This study examined the effect of mood on food acceptance ratings by inducing different cognitive sets in two groups of panelists.
Abstract: A consumer panel was randomly divided into two groups. Each group was asked to rate the acceptance of an almond nut dairy bar on five consecutive days and to complete a 30-item questionnaire about their current physical state. For the positive group, all the statements were positive (e.g., "I feel great"), while for the negative group all the statements were negative (e.g., "I feel tired."). Acceptance ratings of the dairy bars were significantly higher for the positive group than for the negative group but questionnaire responses did not change over the five days of the experiment.

Updated 8/29/97. Send mail to Food Resource, Oregon State University, Corvallis, OR.