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| Topps, D. 1999December. Boston Market debuts in freezer section, sides and all. Food Processing 60(12): 36. | to Top |
| Excerpts from: Pittsburgh-based Heinz Frozen Food Co. will introduce Boston Market Home Style Meals, a new line of frozen entrees that includes siven single-serve meals, four meat and poultry varieties and five individual side dishes, in April 2000. Yes, we're talking about the Boston Market. When initially looking at whether to market the Boston Market brand, Heinz found that 77 percent of customers said they would purcahse Boston Market Home Style Meals in the supermarket. After tasting the new line of meals, customers said the taste was homemade, better than fast food, made Mom look good, provided lots of choices and was a complete and satisfying dinner. |
Updated: Thursday, September 6, 2007.
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