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| Roberts, William A. Jr. 2000November. coming into focus. prepared Foods 169(11):15. | to Top |
- Excerpts: "The past year has brought a fair share of innovative products to the marketplace. What has separated these novel culinary wonders from the rest of the pack has been a concentrated effort by food companies to focus on a particular group or consumer.
Undoubtedly not a new concept, targeting specific customers has been growing in importance-as evidenced by the most successful new products of the last year-and has been key to winning the consumer dollar.
another notable trend among the new products has been a return to fun. That is not to deny the importance of taste/flavor, convenience, nutrition and value. Those have always been and continue to rank high in importance among shoppers, but the list of priorities has grown this year to include items which are simply fun or entertaining.
" The top ten new food products are: belly washers, cafe express, fierce, heinz EZ squirt, Hershey's candy bar factory, Luna bar, Mike's Hard lemonade, mike-E, sizzle and stir, yosqueeze.
Updated: Thursday, September 6, 2007.
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