| Food & Ingredients | | | Educ. Serv. | | | Tech Serv. | | | Market Serv. | | | E-Commerce Serv. |
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| Moskowitz,-Howard-R. 1994. Food concepts and products : just-in-time development. Publications in food science and nutrition. Trumbull, Conn. : Food & Nutrition Press, c1994. 502 p. | to Top |
| ABSTRACT: A guide to rapid product evaluation. Discusses the systematic design, development and optimization of concepts; products, concepts, expectations and extensions; category appraisal and market opportunities; early stage product development; analyzing and using individual differences in product acceptance; sensory segmentation and product design; children versus adults; interrelating different data sets for predictive purposes; measuring and maintaining product quality; attribute and analysis issues; etc. For marketers, marketing researchers, sensory analysts and quality assurance personnel. |
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