PRODUCT DEVELOPMENT AND PROMOTION REFERENCES

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Kesting, R. 1993Winter/Spring. Product development and the science of chaos. J technol transf. 18 (1/2): 22-31. to Top


ABSTRACT: The needs of specialized markets can be deciphered from complex patterns that are derived from the experience of scientists and marketers. These patterns involve the new science called chaos, which enables researchers to extract regions of order and pattern from apparently random and unpredictable data. The technique to construct these patterns has been conceived and developed by the author.

Updated: Thursday, September 6, 2007.

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