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Excerpts From Article: What do grain-based foods manufacturers have to gain from children playing with their food? A new genre of marketing tools that build brand equity, according to cereal makers a cracker producers.

A new group of interactive, educational books encourage kids to grab some of their favorite foods as they learn to count and identify colors, shapes and animals. Several grain-based foods manufacturers have discovered that these books provide a unique platform to reinforce brand loyalty among the youngest and most impressionable consumers in a highly competitive market.

The books were designed to make learning more fun for children by incorporating familiar, kid-friendly food brands and characters in the learning process, according to Barbara Barbieri McGrath, author of the "Kellogg's Froot Loops Counting Fun Book" and the "Pepperidge Farm Goldfish Fun Book."

The rest of the article discusses these books.

Updated: Thursday, September 6, 2007.