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Health-Related Trends | to Top |
What are the health trends? Following are thoses that are the health market segments:
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This trend will impact food-product development. Data reported by Rice and Eddy (1999) indicates that 2/3 of Americans use vitamins and other dietary aids for health reasons.
They also indicate that organic food sales continue to grow. Sales of foods labeled "natural" or "organic" reached almost $15 billion in 1998. Rice and Eddy sees 46 percent of U.S. consumers either "strongly" or "generally" interested in buying organic products.
In the MarketPlace, Food Engineering (Anonymous, 1994) indicated in 1994 that Healthy Food Sales would reach $45 billion by 1997. They published the following table.
| Product | 1994 Sales ($billions) | 1995 Projections ($billions) |
| Diary | 4.6 | 5.0 |
| Dinners | 2.0 | 2.2 |
| Desserts | 6.4 | 7.5 |
| Condiments | 4.4 | 4.6 |
| Snacks | 1.0 | 1.2 |
| Meat/Poultry | 1.1 | 1.4 |
Healthy prepared foods include low-fat, low-cholesterol, high-fiber,sodium-reduced and vitamin-and mineral-enriched foods.
Anonymous. 2000June. Big gains in weight loss. Prepared Foods 169:104.
Anonymous. 1999April 13. Gallup survey links fad diets misleading advice with reduction in use of grain-based foods. Milling and Baking News 78(07): 22.
Keating, B. 2000March. Tracking the "Nutritrends". Prepared Foods 169: NS6.
Kuhn, M.E. 1999December. Wellness foods frontier expands. Food Processing 60(12): 28.
Mooney, J. 1999December. The changing purchasing paradigm. Food Processing 60(12): 25.
Schwenk, N.E. and J.F. Guthrie. 1997. Trends in Marketing and Usage of fat-modified foods: implications for dietary status and nutrition promotion. Family Economics and Nutrition Review 10(4): 16.
Tannenbaum, J.A. 2001February 13. Fat-free store tries to gain weight as U.S. gets greasy. The Wall Street journal. p. B2.
Updated: Friday, July 24, 2009.
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