| 1 | Whole Grain Food Products continue to make inroads into the supermarket, a most recent example is brown rice. |
| 2 | Beta Carotene will be increasingly promoted on the label. |
| 3 | Second Generation Soy and Textured Vegetable Protein (TVP)Products will be used in more hot dogs, lunch meats, and burgers. Flavored tofu and soy beverages are beginning to enter the supermarket. |
| 4 | Spring Water as an Ingredient is best demonstrated by Celestial Seasoning's use of Plant Springs or Calistoga brand water in its line of ready-to-drink tea. |
| 5 | Store Brands will blossom, i.e., Super Fresh's Master Choice brand. |
| 6 | Recycled Packaging use and smarter use of packaging will escalate. |
| 7 | Organic Food growth will be fueled by consumers' environmental concerns, especially for ground water. |
| 8 | Socially-responsible Marketing will continue to be popular, i.e., Ben & Jerry's 1% for Peach ice cream. |
| 9 | Aquaculture-raised Fish will appear in-store as a result of demand and new technology. |
| 10 | Herbs and Garlic will increasingly be used in medicinal foods, i.e., herbal teas and herbal soups. |
| | Source: Starr Track Strategic Marketing via Morris, C. and P.M. Dillon. 1992(March). Worldwide new products analysis. Food Engineering 64:104.
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