PRODUCT DEVELOPMENT STRATEGIES SUMMARY

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Anonymous, 1994 This article diagrams the stage-gate product development process. A brief description is included.
Anonymous, 1994b This discusses successful product development requires the overlapping integration of fundamental consumer research, consumer yield analysis and product performance research. This describes that other than that integration there is no single procedure for product development.
Baglien, 1993This food product developer works and has a seven step process.
Eisenhardt and Brown, 1998Eisenhard and Brown discusses the importance of time pacing with new products. The practice keeps managers focused on meeting results and imparts a sense of control in unpredictable market situations.
Esteghlalian et al., 1998 The Quality Function Deployment methodology involves creating a matrix to transform customer needs into engineering specifications. Essentially, it is new in engineering to actually use the customer to help in the designing.
Hunt, 1994 The product screening five stop process discusses product development at Nabisco.
Katz, 1994 This article discusses the four steps to a product development strategy.
Katz, 1998.This article discusses how important that a company develope and understand their core competencies in the area of their products. With such strengthen of core competencies one can better pace their product development.
Kevin, 1995 This briefly discusses the product development process used with the 3rd year Gerber baby food.
Lytle, 1994 This is a case study of flavor development in product development. It is primarily elucidated on the solving of a problem. This essentially is a discussion of how competition was met by product analysis of flavor profiles.
Meyer, 1984 This article includes discussion of the concepts involved in the eleven stages to new product development.
McFie, 1994. This presents the seven stages of new product development. The elaboration of each stage is a brief summary. Product "amendments" scheme is of particular interest.
National Live Stock & Meat Board, 1985 This discusses the need for new food products and puts forth the six step New Product Strategy Development. Concept development and its relation to trends is available.
Pedi and Moesta, 1993They used two approaches. One approach started with the best raw materials and the second with the lowest raw materials.
Russel, 1995 This emphasizes the necessity of integrative R&D and manufacturing. This is a change from the previous disparate between the two. This is partly a reflection of change and partly of necessity. This collaboration will improve quality and reliability of products, reduce time to market and provide greater satisfaction.
Skarra, 1998 This particular author indicates that new product development depends upon assessing management commitment; finding the right idea; developing the business case; and development and commercialization.
Sobek, Liker, Ward, 19998July-AugustThis reports the importance of an integration of product design and manufacturing-process design, marketing, purchasing, finance, and other business functions.

Updated: Monday, August 27, 2007.

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