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| Eleven States of Successful New Product Development. | to Top |
1. Develop clear corporate objectives.
2> Draft strategic and operating plans to fulfill corporate objectives.
3. Generate new concepts.
4. Screen, test and prioritize new concepts.
5. Translate concepts into optimized prototypes
6. Refine prototypes with consumer sensory tests.
7. Scale-up production from pilot plant to commercial operations.
8. Conduct in-home use test.
9. Place products in a market simulation test.
10. Test new product line.
11. Introduce product line into national distribution.
Meyer, 1984.
Updated: Saturday, August 23, 2003.
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